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SALES GUIDE


The real estate business is built upon personal relationships and trust. We look to build each of our client relationships by providing our own honest, personal opinions that are backed up by facts and real-time information.


7 Easy Steps To Selling Your Property

Selling your home or investment property is a big decision. There are many financial and legal consequences of selling a home, so it is important to discuss your plans with your accountant, lawyer, and estate agent. We can be a great resource to a seller, as we know the market and understand the consequences of selling a home, so reach out to us if you have any questions about the process.

If you are selling your home, Horizon Estates will handle every detail, from property value appraisals to the final closing, with thorough professionalism and privacy that has become the hallmark of our reputation. We specialize in residential property and have developed a unique network of contacts and marketing tools to aid in selling these properties. Marketing proves to be the single-most effective tool in selling  real estate.

The key steps involved with selling a property are summarised below. If you need any further information or advice, please don't hesitate to contact us.

1. Establish the value of your current property
2. Select an estate agent
3. Arranging an EPC Certificate
4. Preparing your property - to maximise its sales ability and/or price
5. Conducting viewings
6. Negotiating the deal
7. Completing contracts
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1. ESTABLISH THE VALUE OF YOUR CURRENT PROPERTY

A realistic assessment of the value of your property is an important first step to ensure you understand how you will finance your move.

Whilst local property newspapers and websites can be used to provide an indication of what your property might be worth, you will need the experience of one of our professional estate agents to give you a more accurate and realistic assessment of the value of your property. We do not believe in exaggerating property price nor do we under-value a property for a quick commission. We will whole-heartedly provide you a value based on facts and figures.

We will be happy to provide you a free, no-obligation, property appraisal.

We can meet you at your property at a time that best suits your availability. Our appointment with you would typically take between 30-60 mins and would include a detailed inspection of your property. At our meeting, we will discuss the specific needs relevant to your own situation, market forces and current demand, previous transactions in your street and activity levels with other properties similar to your own. We will prepare a brief but in depth market analysis of your property in order for you to understand the procedure in valuing your property and how we arise to a value.

Information we will advise you on:
•The potential value range applicable to your property.
•Anything you could do to enhance this value, and
•A recommended marketing strategy that suits your particular objectives.
Any questions or concerns you have can also be addressed at this meeting.
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2. SELECT AN ESTATE AGENT


Having established the value of your property and decided to list your property on to the market you will need to choose an Agent to act for you, hopefully with us.

When considering which agent to use, watch out for those suggesting inflated values (which can leave you languishing on the market whilst those around you sell) or knock-down commission (you get what you pay for!).

At Horizon Estates our professional and courteous agents will have a comprehensive marketing strategy, strict methods and a realistic expectation of what the market can achieve. We don’t assign your property to just one agent we have every agent working hard to sell your property. At any time you are able to call and one of our agents will give you the progress of your listing.

With us, you only pay commission when we successfully sell your property and you'll always have access to a specialist team dedicated to sales. But, beyond that, we provide a significantly higher level of service than you would typically expect from a traditional estate agency.

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3. ARRANGING AN EPC CERTIFICATE


An Energy Performance Certificate (EPC) for a property is a legal requirement. Our EPC surveyor is able to carry out an EPC along with, we can arrange to have an EPC produced for you, quickly and without fuss.

Contact us to learn more about our EPC service.
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4. PREPARING YOUR PROPERTY


 To maximise its sale ability and/or price

The majority of buyers now use internet property portals to search for a home. Therefore the visual imagery used with these listings are the first taste of your home a potential purchaser is likely to experience and this hugely influence whether they contact us to arrange a viewing.

Preparing your home for photography and other visuals we develop (such as videos) is therefore one of the most important actions you can take to maximise your chances of attracting interest. This could involve some moving of furniture and basic de-cluttering.

With us, you don't have to – as we can do all this for you as part of the instruction process. Our consultant will allow enough time to work through your property on a room-by-room basis to carefully consider the best layout of furnishings, removal of personal items and the best aspects to capture. Room dimensions and details will be recorded and a plan of the property will also be drawn.

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5. CONDUCTING VIEWINGS

Horizon Estates commit a huge amount of time and money towards marketing properties to prospective purchasers - with the prime aim of encouraging them to view the property.

We will discuss with you the best times of the day & week to present your property and do our best to steer appointments around these times. Many considerations need to be made, including your normal weekly patterns, parking availability and traffic levels, children and pets, light levels and garden aspects.

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6. NEGOTIATING THE DEAL 

Any offer received will be put forward to you verbally at the first available opportunity, and in writing within twenty-four hours. You will need to make a response to any offer. If the initial offer is rejected and the purchaser decides to increase their offer, the process will simply be repeated.

We will make all best endeavours to qualify purchasers in advance of any viewings - but at the very latest, at offer time. By "qualify" we mean that we will formally check their status and ability to proceed with any offer they make. In order for us to do this, we will ask for contact details of their broker or mortgage lender, and any estate agent dealing with their current property sale.

You will need to instruct a solicitor/conveyancer to act for you in the sale. It is only when this information has been provided and we have contacted the necessary parties for verification of your purchasers' situation that we will consider whether it would be pertinent to stop showing your property to other prospective purchasers.

It is at this stage that we will try to make you aware of any chain implications and the likely timescale of any agreed transaction. Due to the nature of the buying process, it is important to note and understand that any information provided by us concerning the transaction chain is not guaranteed and could change at any time. However, regular liaison will be made with legal parties acting on both yours and your buyer's behalf to ensure we can keep you abreast of progress on a timely basis.

COMPLETING CONTRACTS

Once you have accepted an offer the legal process starts to arrange for contracts to be drawn up and agreed, to confirm payment is made for your property, and that legal title is properly transferred to your buyer.

To support these activities, you (and your buyer) will need to instruct a solicitor or conveyancer to do this work on your behalf.

The choice of who will act for you is entirely at your discretion but to help you with this, we promote a range of different and very competitive conveyancing options. Please contact us for further information.
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